case studies
Take a closer look at some of the impactful projects I’ve led. These case studies showcase the challenges addressed, the strategies implemented, and the lessons learned—offering insights into the approach and creativity that drive meaningful results.
01
A major retailer planning a significant rebrand looks not only to marketing but the physical store experience to tell the brand story.
02
Often there is a lot to tell a customer with limited space to tell it - especially in physical retail where lots is competing for the customer's attention. This project explored new ways to connect in-store and online communication to make the customer's decision simpler.
03
In a bid to make the customer's life easier this project aimed to automate shopping for work clothes automatic for some of our hardest working Canadians - Nurses! While they're caring for patients this service aimed to take care of them.